The Commercial Table

The marketing thinking behind motorsport's smartest commercial moves, broken down from the room where they happen - and built to use in your own work.

Featured

Articles

Fan & Audience Growth

+3

Aug 5, 2026

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10 min read

McLaren's $55 fan experiment

What's in the $55 tier, and how does it compare to what other teams and leagues are trying?

Nirupam Singh

Brand Building

+3

Jul 28, 2026

•

10 min read

Revolut only needs 1%

A conversation with Gareth Abel on why the best marketers start with the outcome and not activity.

Nirupam Singh

Brand Building

+3

Jul 21, 2026

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8 min read

120 to 390 rooms at Silverstone

Why one needs Google ads and the other doesn't

Nirupam Singh

Brand Building

+3

Jul 14, 2026

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8 min read

McLaren dropped papaya at home.

What a livery change really does for the team and the brand

Nirupam Singh

Brand Activations

+2

Jul 8, 2026

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10 min read

Aston's three-room playbook

A drink at the station, a house, a lawn for partners.

Nirupam Singh

Brand Building

+2

Jun 30, 2026

•

6 min read

$18k flights, no guaranteed deal

Tom Potter on what a week at Cannes actually buys a boutique agency.

Nirupam Singh

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