The Commercial Table

The marketing thinking behind motorsport's smartest commercial moves, broken down from the room where they happen - and built to use in your own work.

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Articles

Brand Building

+3

Jul 28, 2026

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10 min read

Revolut only needs 1%

A conversation with Gareth Abel on why the best marketers start with the outcome and not activity.

Nirupam Singh

Brand Building

+3

Jul 21, 2026

•

8 min read

120 to 390 rooms at Silverstone

Why one needs Google ads and the other doesn't

Nirupam Singh

Brand Building

+3

Jul 14, 2026

•

8 min read

McLaren dropped papaya at home.

What a livery change really does for the team and the brand

Nirupam Singh

Brand Activations

+2

Jul 8, 2026

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10 min read

Aston's three-room playbook

A drink at the station, a house, a lawn for partners.

Nirupam Singh

Brand Building

+2

Jun 30, 2026

•

6 min read

$18k flights, no guaranteed deal

Tom Potter on what a week at Cannes actually buys a boutique agency.

Nirupam Singh

Commercial Strategy

+2

Jun 23, 2026

•

10 min read

A £200 offer closed an F1 team webinar

I registered for both F1 webinars to see how two B2B sponsors actually sell, and only one of them followed up.

Nirupam Singh

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